Website is the face of any product or services. Users form their first impression of the brand based on the website. Since the internet has transformed into a global marketplace, a multilingual online presence has become a prerequisite for any brand to be successful. Website localization refers to changing the language and appearance of a website, depending on the targeted audience. The foremost step of this process is understanding the likes, dislikes and cultural nuances of the desired consumer base.
Localization can help you expand your reach to a global market and gain access to a broader audience. It can help users engage and connect with the brand as the website speaks directly to them. The process involves localization of the title, URL, keywords and matching the SEO requirements.
IS LOCALIZATION THE SAME AS TRANSLATION?
Website Localization and translation are two entirely different techniques. While translation only involves converting the words into another language, localization is a more holistic approach that ensures that the original message of the content is communicated in the best way possible. It also takes into consideration the likes and dislikes of the targeted audience. Website localization services aim to provide a more accessible and relatable look to the website for foreign users.
HOW DOES LOCALIZATION HELP A WEBSITE?
Localization helps a website expands its reach by targeting a global marketplace. Website localization involves making the site more functional and accessible for foreign users.
Such sites help appeal to a wider consumer base. This is turn drives more traffic to your website. Multilingual websites have a better reach and engagement with users. Providing an enhanced experience to the users helps them connect and interact more with the brand. Language can be an asset in your marketing strategy since the webpage is where most people get the first impression of the product. Making the website more usable with increased functionality will draw a wider set of foreign audience to it.
Navigating new markets can also boost your revenue as it is more likely for users to make purchases from a website which is in their language. Multilingual websites also provide a competitive advantage to a business by appealing to a market beyond all the linguistic and geographical borders.
Translation Company in Delhi NCR provides the service of translating and localizing content in various languages at affordable prices.
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