The mobile app development industry is diversifying at a phenomenal rate. The ease of use and personalized experience of mobile applications have proved to be more appealing to users than websites. More advanced apps are being created every day. In order to succeed in this highly competitive industry, it is vital to develop a loyal consumer base. Mobile app translation can help your app speak the language of a diverse set of audience, thereby making it more widespread.
This can help increase the app store rankings for both android and iOS. Multilingual apps have the advantage of getting more downloads, thus being more likely of being a hit. Effective communication is the key to earn credibility and customer loyalty. By interacting with the users in their native language, mobile applications can earn global recognition.
ADVANTAGES OF TRANSLATED MOBILE APPS:
Studies present that users are most likely to uninstall the apps that are not in their language immediately after download. Transforming the language and appearance of an app to increase its accessibility and ease of navigation for a foreign audience is a recipe for success. Some benefits of mobile app translation are-
- Significantly multiplies downloads and brings more traffic
- Makes the app more discoverable on the play store
- Improved ratings
- Generate more revenue
- Tap into the global marketplace
- Enhanced user experience
- Earning credibility and customer loyalty
- Advantage over competitors
CHALLENGES IN MOBILE APP TRANSLATION–
Reasons why you should only rely on experienced professionals for your translation needs-
- Analyzing and deciding where you get the most traffic from and making that your targeted audience.
- Preserving the original idea of the app and reformulating it in the best possible way.
- Ensuring that the translated app doesn’t come across as unnatural or like it wasn’t originally created in that language.
- Understanding the differences in the cultural nuances of the target audience, including their likes and dislikes.
- The apps’ quality and design are as important as language. A poorly translated application is bound to fail in the global marketplace.
Developing quality content isn’t enough for reaching the global market. You need to communicate it in the best way possible. International translation services can help you easily communicate with consumers in different countries. This also ensures better customer service and a more engaging relationship with the users.
Devnagri 